All Hail Damien Hirst!

An augmented reality installation celebrating Damien Hirst at the Tate Modern.



[ LAUNCH ARTWORK in Layar on a smartphone ]
- or scroll down for instructions -



Augmented Reality is the Street Art of the 21st Century!

"Fascinating" - Rosie Millard, author of
"The Tastemakers" (Why Britain fell in love with Damien Hirst)

"I liked it alot - many thanks" - Julian Spalding, author of
"Con Art: Why you should sell your Damien Hirsts while you can"

"All Hail Damien Hirst" Augmented Reality Intervention @ Tate Modern
by Marc Garrett, Furtherfield, London.
Blogged further by Bruce Sterling in his WIRED Magazine blog Beyond the Beyond .

"Dio-Hirst alla Tate Modern. Mentre fervono i preparativi per la retrospettiva londinese,
arriva l’applicazione in realtà aumentata che “celebra” l’artista inglese." by Valentina Tanni, artribune.


After MoMA New York and the Venice Biennial, Augmented Reality comes to the Tate Modern! Augmented reality (AR) is the art of positioning virtual artworks via GPS at a specific site. Viewers at that site can download and launch the AR artwork on their smartphones, and then see the artwork in the display as an overlay on the live camera view of the surroundings.


Download and view the AR artwork on a mobile (Android, iPhone4 or iPad2):
  • If you are not at the Tate Modern, you will see a "compass apparition" that points
    from your location in the direction of the Tate Modern in London.

    To see the full artwork, you must be standing at the Tate Modern.

  • To launch the artwork you must be on a smartphone (Android, iPhone4) or iPad2.

    Touch here to LAUNCH ARTWORK in Layar

    If you do not have the Layar Reality Browser you will be given a link to
    download and install it. Then close Layar and follow this link again.

  • Or pre-install the Layar Reality Browser by searching for it in your smartphone app
    store, or download it on your smartphone from, and then follow the launch link above.


Previous AR interventions:


  • Cherise Fong, MCD (English extract) (click here for full article in French and English)

"Reign of Gold" - part of AR Occupy Wall Street



Tamiko Thiel