After MoMA New York and the Venice Biennial, Augmented Reality comes to the Tate Modern! Augmented reality (AR) is the art of positioning virtual artworks via GPS at a specific site. Viewers at that site can download and launch the AR artwork on their smartphones, and then see the artwork in the display as an overlay on the live camera view of the surroundings.
Download and view the AR artwork on a mobile (Android, iPhone4 or iPad2):
If you are not at the Tate Modern, you will see a "compass apparition" that points
from your location
in the direction of the Tate Modern in London.
To see the full artwork, you must be standing at the Tate Modern.
To launch the artwork you must be on a smartphone (Android, iPhone4) or iPad2.
Alexander Fidel, NY Times, quotes Ms. Burnette, MoMA NY’s digital media director: “That’s something we were really excited to see. For us, it means that they care about the museum enough to participate actively in it.”